GREEN OAK INNOVATION PARTNERS
Led by a 25-year veteran of US pharma commercialization
Green Oak Innovation Partners is led by Rich Prest, a recognized expert in life sciences commercialization with more than 25 years of experience across market access, pharmacy and distribution, patient services, and gross-to-net optimization.
Rich has helped hundreds of pharmaceutical
Led by a 25-year veteran of US pharma commercialization
Green Oak Innovation Partners is led by Rich Prest, a recognized expert in life sciences commercialization with more than 25 years of experience across market access, pharmacy and distribution, patient services, and gross-to-net optimization.
Rich has helped hundreds of pharmaceutical manufacturers and service providers solve their toughest commercial challenges — from direct-to-patient models to cell-and-gene therapy launches. His career spans both sides of the market: as a strategy consultant guiding manufacturers through US commercialization, and in senior operating roles at the technology and services companies that serve them.
Career highlights
- Senior Principal, Blue Fin Group — led market access, channel strategy, and commercialization engagements for manufacturers ranging from emerging biotechs to top-20 pharma
- SEVP Corporate Strategy, AssistRx — patient support services
- VP Life Sciences Partnerships, Sempre Health — dynamic patient affordability start up
- Principal, Avalere Health — health policy, reimbursement, and access
- Chief Strategy Officer, Edge Dynamics — pioneering channel demand management for pharma
Rich pairs deep industry expertise with a practical, structured methodology refined over hundreds of engagements. He excels at putting all the facts on the table, aligning stakeholders around a clear point of view, and turning strategy into action plans teams actually execute.
Originally from Australia with an MBA from Melbourne Business School, Rich brings a global perspective to US market entry — he's made the journey international companies face, and he knows the shortcuts and the potholes.